AI Marketing this week
A black founding father, a Mucus Masher and a Hollywood Crasher
ICYMI
🔌 OpenAI announces the discontinuation of the ChatGPT plugin beta and the transition to GPTs.
🤖 Gemini AI image generator apparently included an African-American man when prompted for an image of the US Founding Fathers. Google responded with an apology, “paused” the tool right away and Google parent lost $70B in market value.
🎙️ Tyler Perry paused his $800M Atlanta studio expansion. This decision is said to be influenced by the capabilities of OpenAI's video generator Sora.
🎮 Mucinex's "Mucus Masher" game lets players unleash their creativity to defeat Mr. Mucus using AI-driven image generation. Launching on MucusMasher.com, it's a fresh take on battling cold symptoms using text prompts and cutting-edge image generation.
What Marketers should know…
Source: Klaviyo
Klaviyo, a company specializing in digital marketing solutions, has recently announced the launch of Klaviyo AI. Here’s what to expect:
Enhances campaign relevance through AI-driven insights into consumer behavior.
Forecasts trends to keep marketing strategies ahead of the curve.
Streamlines campaign development, saving time and resources.
Delivers a deeper understanding of target audiences for improved engagement.
Research
Max Woolf's intriguing analysis of whether incentivizing ChatGPT with tips can lead to improved text generation. The experiment juxtaposes the AI's response with monetary incentives and various penalties within system prompts to gauge their impact on the AI's adherence to constraints and overall creativity.
Source: Max Woolf's Blog
The study reveals that abstract incentives like World Peace and Heaven significantly impact AI output, with even front-row tickets to a Taylor Swift concert showing unusual effects. Interestingly, some incentives, like making your mother proud, failed to sway ChatGPT, which only shows the AI's varied responses to different motivational cues. Woolf's findings also touch on the impact of the tone used in prompts, revealing that yelling in all caps, particularly with threats like DEATH, significantly improves AI performance in terms of mean squared error (MSE) and adherence to constraints. Surprisingly, threats of getting COVID-19 or losing a job were less effective, which suggests that the AI's response to various forms of pressure can vary widely.
This could be a game-changer for marketers who want to fine-tune AI-driven strategies for more engaging and creative content.
OhMyAI Spotlight
Abhishek Anbazhagan and I had a chat about the landscape of marketing automation and AI's role in it. Here are some takeaways from our talk:
The importance of consistency in marketing messages, and while variations can refresh a brand's appeal, they must align with the core brand identity.
Creating precise prompts to extract the desired results from AI tools, as well as letting AI help with the prompts for more effective outcomes.
Humor's place in marketing, especially in B2B contexts.
Behind every business transaction are people who appreciate a lighter touch that makes humor a potent tool for connection.
In industries where differentiation is challenging, the personal connections and trust associated with a brand can significantly influence purchasing decisions.
The essence of marketing: a deep-seated commitment to understanding and solving customer problems. Customer-centric approaches, fueled by strategic automation and AI, can make all the difference for high-performing marketers looking to build their brands, streamline their workflows, and yield more revenues.
Abhishek Anbazhagan is a seasoned Product Marketing professional at Palo Alto Networks, where he combines his deep understanding of cybersecurity technologies with innovative marketing strategies to drive product awareness and adoption.
Toolkit
Moosend: Streamlines email campaign creation with automation to save you time and enhance engagement through personalized emails based on detailed analytics.
ContentStudio: Simplifies your content workflow by automating the discovery, planning, and publishing process for maintaining a consistent online presence with less effort.
Brand24: Enhances your brand management by providing instant notifications on brand mentions for quicker engagement and reputation management.
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Learn
Free: AI-powered Marketing- Full Express Course by Dr. Babu
Paid: Introduction to Generative AI by Google Cloud