OhMy! AI & Marketing
Is Claude3 better than ChatGPT? How Millennials vs GenZ Search
Chatting up a storm with AI, one cookie at a time.
ICYMI…
🔌 GoDaddy introduced Airo, a generative AI tool designed for small businesses to automate the creation of domain names, websites, and social campaigns.
🎤 Pika's new Lip Sync feature adds spoken dialogue to videos with AI-generated voices that enhance the realism of digital characters. It's powered by ElevenLabs and supports both text-to-audio and uploaded audio tracks with a wide range of vocal styles and expressions.
💬 Klarna's AI chatbot can now handle two-thirds of customer service inquiries, outperforming 700 full-time employees. This has led to a 25% reduction in repeat inquiries by resolving customer issues on the first attempt.
🖼️ Ideogram 1.0 launches as a groundbreaking text-to-image model with advanced text rendering and photorealism for creative image generation. It stands out by accurately interpreting complex prompts and delivering detailed, artistic outputs.
🎨 Tumblr is enhancing user control over content usage by AI platforms, introducing an opt-out feature for sharing public blog content with third parties, like OpenAI and Midjourney.
🎥 OpenAI's Sora, a text-to-video tool, is set to transform the marketing creative economy by enabling agencies to visualize concepts early in the ideation phase, reducing production costs and time.
What marketers should know…
Claude3—better than ChatGPT and Gemini?
In terms of skill, knowledge, and reasoning capabilities, Anthropic claims that Claude 3 can outperform both ChatGPT and Gemini. It has three distinct models - Opus, Sonnet, and the upcoming Haiku - a range of functionalities tailored to different needs, from deep analytical tasks to rapid information retrieval. Key highlights include:
Opus has demonstrated superior performance over GPT-3.5, GPT-4, and Gemini in areas like common and advanced knowledge, mathematical problem-solving, and coding.
The Sonnet model boasts response times twice as fast as its predecessors, with Haiku set to offer even quicker analyses, capable of digesting dense documents in seconds.
Claude 3 has shown significant improvements in accuracy, reducing the occurrence of incorrect answers and better distinguishing between harmful and harmless prompts.
The new version supports longer prompts, retains information from previous interactions more effectively, and introduces the ability to analyze a wide range of uploaded files, enhancing its utility and ease of use.
Gemini is now integrated with Gmail
Source: Google Workspace
Google has announced the integration of its AI tool, Gemini, into Gmail. Gemini's AI capabilities will assist in drafting emails, summarizing long threads, and even suggesting responses. For us marketers, this means enhanced productivity and the ability to focus on creative and strategic tasks, while Gemini handles the routine aspects of email communication.
Something to chew on:
How Millennials and GenZ searches impact SEO
Source: Frequency of using social media as a source of news in the United States as of August 2022, by generation, Statista
An article from TrueCast explores the varying habits of Millennials and GenZs in how they use social media. With 69% of Millennials gravitating towards Facebook and 69% of Gen Z with a preference for TikTok, these contrasting search behaviors encourage more flexible SEO strategies. This difference is further emphasized by the fact that 50% of Gen Z and 44% of Millennials turn to social media for news instead of traditional search engines. For us marketers, we need platform-specific content optimization that supports the integration of visual and short-form content to cater to Gen Z's preferences.
Oh My AI Spotlight
[youtube embed:
]
In a recent conversation with Sarah Hartland, a 4x Demand Gen Leader at Endor Labs and an ABM/ABX expert, we discussed how AI is transforming Account-Based Marketing. Here are the topics that we talked about:
how AI can revolutionize ABM strategies by offering deeper, data-driven insights and precision in targeting
the necessity of a well-defined ICP to tailor marketing efforts for maximum impact
the innovative use of branded cookies to foster personalized engagement and enhance the customer experience.
Sarah is a seasoned Demand Generation Leader with a rich background in ABM and digital marketing. At Endor Labs, she uses her expertise to drive growth and engagement with strategic thinking and innovative technologies to push the boundaries of traditional marketing.
Toolkit for marketers
Lexica Art: Stands out for creating realistic images and on-brand images for blog thumbnails or social media posts.
Content at Scale: Produce SEO-optimized blog posts that pass AI detectors as human-written.
Originality AI: An AI content detector and a plagiarism checker.
~There is NO promoted content in this newsletter.~
Learn, Learn, Learn.
Free: AI-powered Marketing- Full Express Course by Dr. Babu
Paid: The DALL-E Master Course | Learn DALL-E with Ronny & Tianyu